Corporate Cultural Landscape
New type plastic research and development center
Company vision: a hundred years of enterprise casting eternal brand
Company goal: strive to build the first brand of China's agricultural film -- "Longchang"
The aim of the company is to create wealth for the society and seek benefits for employees.
Corporate responsibility: providing technical solutions for increasing production and income in China's major agricultural development
The mission of the company is to lead the world's cutting-edge technology with the interests of farmers as the center and provide a complete set of supporting services for agriculture.
Company spirit: unity, pragmatism, striving for progress, pursuit of excellence and Transcendence of self.
Moral standards: good quality and kindness
Management idea: the Dexin also seeks for success
Concept of development: healthy, robust and sustained growth
Development ideas: Based on self-reliance, with the help of external brain, external force and external potential
The principle of management: rational and powerful
Work policy: harmonious and efficient innovation
Work style: pursuing excellence, beginning and ending, vigorous and vigorous
Job requirements: expand more space, deeper level, richer meaning.
Talent strategy: building up development advantages with talent advantages and leading high level development with high-quality talents
The principle of employing people is to make the best use of talents.
Entering the Longchang company, a number of slogans, which are catchable, beautifully designed and colorful, are hung in the corridors on both sides of the office and production workshop. Enterprise vision, enterprise spirit, talent concept,... As well as the cultural slogans that cover the safety of production, energy saving and emission reduction, with lively picture decoration, with a strong visual impact, a unique "enterprise culture wall" of the company's production scene is formed.
The beautiful cultural landscape not only beautifies the working environment, but also makes the employees unwittingly edify their sentiments and stimulate their spirit, and deepens the understanding of the cultural charm and profound connotation of "home".
After investigation and thinking, our company realizes that the inculcation and dissemination of corporate culture is the key link in the implementation of corporate culture. How to transform the "rigid" sermon into a carrier that the staff likes to see has become an important agenda for the company's Party committee. "Not only let employees love corporate culture, but also let employees participate in the construction of corporate culture." The Party branch of the company proposed to transform the corporate culture into a solid three-dimensional mode of communication. The slogan of "building a cultural landscape line" is the slogan of "building a cultural landscape line" on the basis of the concept propaganda and cultural instillation of various conferences and the culture of "home". Through the publication of the "pocket book" of enterprise culture knowledge, the small story of enterprise culture and the collection of art works, and the question and answer of the enterprise culture, it is closer to the grass-roots and close to the staff, and the "home" cultural concept is implemented and transformed by the two-way interactive activities.
In the process of actively promoting the construction of enterprise culture, our company insists on strengthening internal communication, focusing on building team spirit and stimulating work enthusiasm. Enterprise culture not only provides "soft power" for the development and progress of the company, but also infiltrates into every link of enterprise management, and transforms into "hard strength" of company management.
With the opportunity of major tasks, the company carefully organized and organized a number of cultural activities with distinct themes, diverse forms and rich contents. Relying on the existing 7 sports associations such as calligraphy, painting and Photography Association and Table Tennis Association, the company has carried out various kinds of sports activities, such as the staff and painting photography exhibition, the new spring festival, the "patriotic song everyone singing", the mid autumn moon cake, the ball game and so on. At the same time, the company has carried out various activities in different levels, encouraging departments, Party branches, division of labor, and various specialties (values) to organize various forms and rich content activities from different levels, which not only enlivened the amateur life of the workers in the happy participation, but also made the employees feel the "home" culture in a subtle way. The charm has stimulated the cohesion of the staff and workers and promoted the loyalty to the enterprises.
Our company takes human centered and inject harmonious vitality as an important content of enterprise culture construction, and enhances the attraction and cohesiveness of enterprises. In recent years, about 2000000 yuan has been invested in the construction of staff dormitories, staff bookstores and sports centers. The "Huimin project implementation plan" has been promulgated, and the "love fund" has been set up. I will carry out activities such as "my leadership and family leadership" and "company leaders' reception day". We should actively develop harmonious, graceful, civilized, healthy and civilized working and living space, build harmonious relationship between staff and enterprises, and create harmonious enterprises.
Democratic style: talk about face to face and set the table to communicate with each other.
Supporting development means: intellectual support, development and innovation, protection of development passion, and accelerated development.
New employee entry advice: Cognition of Longchang's integration into Longchang and change of Longchang
Basic staff quality: progress and dedication
Employees' life orientation: Longchang - my career
Strategic thinking (industry positioning): Based on common agricultural film as the basis for developing high-end multifunctional films.
Strategic positioning (strategic objective): strive to build the world's first brand of agricultural film
Market positioning: compete with the world's high-end brands in the market, strive for space, strive for profits and make profits.
Product positioning: a foothold in the middle and high end
Business direction: from selling products to selling brands from competitive price to competitive value.
Business strategy: to create profits with common agricultural film and multi functional membrane.
Business model: through distributors, service terminals
Management means: cultural marketing, brand marketing, technology marketing, service marketing, team marketing.
Quality principle: quality first, not cost first.
Supply principles: technical guidance rather than technology adaptation.
Pricing principles: Pricing by market rather than cost.