Company vision:Do a hundred years of enterprise casting eternal brand

Company objectives:To build China's first brand of agricultural film-"Longchang"

Company tenet:To create wealth for the community, for the welfare of employees

Corporate Responsibility:Provide technical solutions for China's large-scale agricultural development to increase production and income

Company Mission:Taking the interests of farmers as the center, leading the world's cutting-edge technology, providing complete agricultural film overall supporting services for agriculture

Company Spirit:Unity, truth-seeking and enterprising pursuit of excellence beyond the self

Ethical standards:On the good as water thick virtue

Business philosophy:Dexin and Sincerity

Development concept:Healthy, robust and sustainable growth

Development ideas:Based on self-reliance, with the help of external brain, external force, external potential

Management principles:rational and powerful

Work policy:harmonious and efficient innovation

Work style:The pursuit of excellence, beginning and end, vigorous and vigorous

Job Requirements:Expand larger space, go deeper, deeper level, enrich more connotation

Talent Strategy:Constructing Development Advantage with Talent Advantage and Leading High-level Development with High-quality Talents

Employment principles:People use their talents to accommodate their weaknesses

Democratic style:Talk about face-to-face things put on the desktop communication is unlimited

Means of support for development:Intelligence Support Development Innovation Guarantee Development Passion Accelerate Development

Advice for new employees:Cognitive Longchang Integrating into Longchang Changing Longchang

Basic Qualities of Staff:Work and progress

Employee life orientation:Longchang-My Career

Strategic thinking (industry positioning):Based on ordinary agricultural film, the development of high-end multi-functional film is the direction.

Strategic positioning (strategic objectives):To build the world's first brand of agricultural film

Market Positioning:With the world's high-end brands, compete for market, space, competition, profit

Product positioning:Based on the high-end

Business direction:From selling products to selling brands, from competitive prices to competitive values.

Business strategy:Gathering People with Ordinary Agricultural Film to Create Profits with Multifunctional Film

Business model:Through dealers, service terminals

Operating means:culture marketing brand marketing technology marketing service marketing team marketing

Quality principles:Adhere to quality first rather than cost first

Supply principle:Technical guidance supply rather than technical adaptation supply

Pricing principles:The principle of market pricing rather than cost pricing.

Walking into Longchang Company, a number of corporate culture billboards with eye-catching slogans, exquisite designs and colorful colors are hung in the corridors on both sides of the office and production workshop. Corporate vision, enterprise spirit, talent concept,... and cultural slogans covering safety production, energy saving and emission reduction with lively picture decoration give people a strong visual impact, forming a unique scenery of the company's production site "corporate culture wall".

The beautiful cultural landscape not only beautifies the working environment, but also makes employees unconsciously cultivate their sentiment and invigorate their spirits, and deepen their understanding of the cultural charm and profound connotation of "home.

After investigation and thinking, our company realized that the instillation and dissemination of corporate culture is the key link in the implementation of corporate culture. How to transform the "blunt" preaching into a communication carrier loved by employees has become an important agenda on the desk of the company's party committee. "Not only to let employees fall in love with corporate culture, but also to let employees participate in the construction of corporate culture." The Party branch of the company proposes to transform the publicity of corporate culture into a three-dimensional communication mode with excellent sound and color. On the basis of persisting in the use of various conference occasions for concept preaching, cultural indoctrination and other methods for publicity and training, the carrier is designed around the "home" culture, and the slogan of "building a cultural landscape" is played. Through the issuance of corporate culture knowledge "pocket books", the collection of corporate culture stories and artistic works, corporate culture award-winning questions and answers and other activities closer to the grassroots and employees, two-way interactive activities to implement the promotion and transformation of the cultural concept of "home.

In the process of actively promoting the construction of corporate culture, our company insists on strengthening internal communication, focusing on shaping team spirit and stimulating work enthusiasm. Corporate culture not only provides "soft power" for the development and progress of the company, but also penetrates into all aspects of corporate management and transforms it into the "hard power" of corporate management ".

Taking the opportunity of major tasks, the company has carefully organized and planned a number of cultural activities with distinct themes, various forms and rich contents. Relying on the company's existing seven cultural and sports associations, such as the calligraphy and painting Photography Association and the Table Tennis Association, it has carried out all kinds of cultural and sports activities that employees like to see, such as the staff calligraphy and painting photography exhibition, the Spring Festival group worship meeting, "patriotic songs for everyone to sing", Mid-Autumn Festival cake, ball games and so on. At the same time, the company has carried out various activities at different levels, encouraging departments, party branches, division of labor, various majors (values), etc., to organize various activities with various forms and rich contents from different levels, which not only enlivens the spare-time life of employees in happy participation, but also allows employees to feel and share the charm of "home" culture, which stimulates the cohesion of the workforce and enhances their loyalty to the enterprise.

Our company takes people-oriented and harmonious vitality as an important part of the construction of corporate culture to enhance the attractiveness and cohesion of the enterprise. In recent years, more than 200 million yuan has been invested in the construction and improvement of staff dormitories, staff bookstores, and cultural and sports centers. Introduced the "Huimin project implementation plan", set up a "love fund". To carry out "I and the leadership of home", "the company leadership reception day" activities. Actively expand a harmonious, beautiful, civilized, healthy and civilized working and living space, build a harmonious relationship between employees and enterprises, and build a harmonious enterprise.